For Renie Cavallari · June 2026
Your revenue
engine.
A 90-day plan to get your assessment in front of the right hospitality leaders, turn the interested ones into real conversations, and do it without adding to your plate.
The Goal
Sales first. Everything else serves it.
The aim of these 90 days is simple: get your assessment in front of the people who decide, before their budget conversations start in July and August. Every part of this plan points at that one outcome. If it does not help create a sales conversation, it waits.
The timing is deliberate. In a flat market, growth does not come from raising rates or waiting for occupancy. It comes from converting the demand already calling you, and the place that demand is won or lost is the phone, the highest-converting conversation a property has and the easiest place for revenue to quietly slip away. After years of chasing clicks, the industry is finally telling hotels to look hard at that call again. Your assessment already does.
How It Works
The engine, start to finish.
Here is the whole path, from a name on a list to a signed client. Five simple steps.
Steps 1 and 2 fill the top of the engine. Step 3 is the piece that makes the difference: instead of a score, the leader gets a short, plain read of their own business that practically writes the sales conversation for you.
Step 1, Up Close
Reaching the right people.
Three ways to fill the top of the engine. The first is the core of the work. The other two are optional, and you can switch them on or off whenever you like.
Your lists, sent as you
We take your revenue list and your target lists and send a short series of emails, two or three, inviting each leader to take the assessment for free. The emails go out looking like they came from you, Renie, but you do not write or send a thing. We build the lists, write the emails, and set up the sending. Bella runs the day to day.
LinkedIn Optional · on or off
We take posts you have already written, put them behind a small ad budget, and serve them to the exact titles we want, VPs of Operations, Asset Managers, Directors of Revenue, a few times each over a week. People stop scrolling, they remember you are back, and they click through to the assessment. The goal is clicks to the assessment, not just being seen.
See who is interested Optional · on or off
A simple tool called RB2B tells us which companies visit your assessment page, even when they do not fill anything out. So when a property shows interest but does not finish, Bella can follow up with warm interest instead of a cold list. We use the company signal only, never anything that would feel like we are watching individuals.
What It Costs
Our fee, and the ad spend, kept separate.
This is the most important number to be clear on. There are two different things here, and they are not the same pot of money.
This is the work: building the engine, writing the campaigns, the assessment and its reports, the Revenue Maps, and setting it all up to run.
This money goes straight to LinkedIn and RB2B, at cost. It is not our fee, and it is optional. Turn either one on or off at any time. Start with just the email engine if you prefer.
What It's Worth
What the engine produces, and what you keep.
We are not going to hand you a forecast of leads or dollars. We are going to hand you a working machine and everything it builds along the way.
What it produces
A steady flow of qualified sales conversations: properties that have raised their hand and shown you exactly where their reservations revenue is leaking. Each one arrives with a Revenue Map already made.
What you keep
After 90 days the engine, the assessment funnel, the Revenue Maps, and your warmed lists are all yours, working with no rebuild. The pilot ends. The asset does not.
And the real number comes from your own board, not our projection. As these conversations turn into clients, the return shows up in your numbers and your pricing, in front of you. We build the machine and the scoreboard. The results are yours to read.
The Assessment & The Map
What lands in their hands, and yours.
When a leader finishes the assessment, two things get made from the same answers.
For the leader
A clean web report they can open and explore, with a downloadable PDF to send their boss. Where they stand, where the opportunity is, and the first practical thing to work on. No jargon, no sales pitch, just their own results, in your voice.
For your team
A fuller, internal version so you and Bella walk into the call knowing exactly what to talk about. This is the Revenue Map, and it is the agenda for the conversation.
Both are built on your assessment language, and both open as a web report, with a PDF to download whenever you want one.
Who Does What
We build it. Bella runs it. You stay light.
We build the engine and automate as much of it as possible, so it runs without anyone babysitting it. Praxis writes the campaigns, sets up the sending, builds the reports and the maps, and wires it all together. Bella runs the day to day: the sends, the follow-ups, the leads. Renie does nothing she does not want to do.
The Roadmap
How the 90 days unfold.
- We build the engine: the assessment and its reports, the emails set to send as you, and the Revenue Map that fires on every finished assessment
- Bella shapes the lists; you approve the words that go out as you
- Your live board goes up, ready to fill
- The first emails go out to your lists, and any optional channel switches on when you say so
- The first properties take the assessment, and their Revenue Maps are ready for Bella's calls
- Your weekly note starts arriving every Friday
- We push volume across your lists, through budget season
- Bella works the warm leads day to day, hottest first
- We lean into whichever channel is bringing the best conversations, and the board shows you which
- Conversations become clients, with your Aspire team carrying the relationship and the close
- Every close lands on the board, next to the email or post that started it
- We read the board together: what the engine produced and what it is worth in your numbers
- You decide whether to scale up, add a channel, or expand the work
Visibility
You see it working, every week.
No black box, and nothing to chase. The engine reports on itself, so you always know where things stand without lifting a finger.
A live board
One place to watch it fill: who was reached, who took the assessment, where they landed, who is hot, and where Bella is in the follow-up. Always on, always current.
A weekly note, every Friday
A short digest that writes itself: the week's new conversations, the ones worth your attention, and how the engine is tracking. It arrives in your inbox, and nobody has to build it.
A monthly read
Once a month, the bigger picture: what is working, what we are leaning into, and the plan for the weeks ahead.
How We Work Together
Clear ground rules, on both sides.
Renie likes things spelled out, and so do we. So we set the alliance up front:
- Expectations set a week ahead, in writing, so nothing gets lost between us
- A simple shared checklist, our tasks and yours, so the same thing never has to be asked for twice
- Everything downloadable, always
And so you always know who to reach: Greg is your main point of contact for the relationship and the LinkedIn side. Justin builds the engine, the assessment, and the systems behind it.
The First Step
Let's start the engine.
Approve the 90-day pilot at $5,000 a month, and we start building this week, with the first emails going out to your lists before the end of June. Switch on LinkedIn and RB2B whenever you are ready. They are optional, separate, and yours to control.